The formation of the ASEAN Economic Community (AEC) has resulted in most countries’ borders in South East Asia being lifted. The result has seen a huge increase in cross border transportation activities, which in turn, has attracted an increase in the number of operators in the market. While this dramatic expansion has certainly brought more competition, an operator who can ensure a safe delivery of cargo and other resources in a timely fashion is always sought after by clients and therefore regarded as a key component in increasing business flexibility and achieving business objectives.
Mr. Chaiyos Chongprasitipol, Assistant Managing Director of Bangkok Marine Enterprises (BME), Thailand’s leading land transportation operator, shares the core values and the secrets of their caring service that has won the hearts of customers since their formation. BME is an affiliate of K Line (Thailand) and provide a complete transportation service from their centres at Bangkok Port, Laem Chabang Port and the Amata Nakorn industrial Estate in Chonburi. They have a successful track record of building customer trust that dates back 34 years.
BME has a fleet of 500 vehicles of various descriptions to meet the needs and demands of their customers. Any type of cargo can be transported including parts for the automobile industry and agricultural machinery – something that is essential in country such as Thailand that relies on agriculture. Mr. Chongprasitipol explained the transportation procedures of BME “both before and after BME have been selected by customers as a transportation management provider, one of the most important processes is to observe the details of the route. We need to know the condition of the road surface and all potential obstacles in order to develop a precise transportation plan that eliminates the risks for both cargo and personnel. We work closely with our customers to schedule the transportation plan to best suit their needs.”
K Line (Thailand) Logistics is in charge of all logistics activities such arranging documentation, marketing and arranging customs clearance for both imports and exports as well as managing all transport management activities. K Line will work directly with BME as a transportation adviser and provide warehouse and container services via K Line Container Services Thailand (KCST). There latest centre, known as KCST-4 is strategically located around 20 kilometres from Laem Chabang Port.
KCST-4 is situated next to BME’s truck depot heightening the savings made on operating costs and assisting K Line to respond quicker to customers’ requests. They will also benefit from the wider roads that will lead to a reduction in congestion but most importantly they can operate 24 hours a day. This is not only with regards to domestic transportation, but BME also provide cross-border transportation to destinations such as Myanmar, Laos and Cambodia. All of their routes have been carefully planned and made in advance to check for any obstacles or potential problems to ensure that every operation is a smooth as possible. This applies to not only to journeys in Thailand but also to cross border destinations.
Safety is the Number One Priority
Transportation is often viewed by outsiders as a simple activity that involves just moving goods from one place to another. However, those who are involved in the industry will tell you careful planning is required to ensure that perfect delivery. Safety is of paramount importance to BME and Mr. Chongprasitipol said “At BME, we consider safety as the most important factor in the operation and we are always aiming for zero accidents. All of our employees are trained to be safety conscious, especially the drivers who are subjected to strict testing and have their driving skills tested as well as proving their knowledge of traffic regulations before they can start to drive for us.”
Mr Chongprasitipol went on to say “To ensure that all our employees perform the work safely we try to look at all aspects. For example we check on our employees’ physical and mental well-being. In addition to monitoring them at work we regularly visit their homes to ensure that they live in a safe environment. We do this because our employees are the most important factor for us to deliver the best quality service.”
Technology plays an important role improving safety in the work place. BME have employed real time tracking technology to the work process. The drivers report their progress back to the centre and GPS devices fitted to the vehicles will ensure that their locations can be precisely located. They also have a team of inspectors who randomly check on drivers’ performance along the servicing routes. “For some types of cargo that we transport we have a CCTV camera in the drivers’ cab as well as on the front of the vehicle to further ensure safety and peace of mind. All of the procedures that we have established not only maximise operational safety but also help to prevent loss and damage to the cargo. This helps to ensure that all cargo arrives at its destination in the same condition as when it left.” Mr. Chongprasitipol said.
BME and K Line have been awarded the Safest Operator Award for several years in a row. The award is a national award that celebrates companies applying and adhering to strict safety standards. Mr. Chongprasitipol went on to stress “We employ every means possible to ensure safe driving and observation of all traffic regulations to reduce work accidents to zero and reduce any negative social effects. We realise the consequences of accidents and understand that they affect not only those on the road but also their family and friends.”